Two approaches in media and communication studies
The 4th, updated edition of Professor Dr Thomas Birkner’s book ‘Medialisation and Mediatisation‘ has been published! The book centres on the question of media change and social change. To this end, it draws on two established approaches within media and communication studies: medialisation and mediatisation. Whilst mediatisation research focuses on changes in communication in people’s everyday lives, medialisation research examines the influence of the mass media in specific areas of society such as politics and academia.
The work explains the origins of each approach, its key studies and findings, and seeks to integrate the different approaches – qualitative versus quantitative – more closely than has been the case to date.